![]() When clients are emailing me telling me their competitors are constantly ranking ahead of them for PPC ads, I send the screenshot of search impression share to put the argument to bed. Search Impression Share is one of my favorite metrics within Google Ads. ![]() We also have designers on-staff that can improve your landing pages. Note: If you need help improving your Google Ads campaigns, contact our experts. Make sure you are sending people to a strong landing page that has a high likelihood of converting. Your landing page experience is also taken into consideration when evaluating your quality score.Low performing keywords can be draining your campaign. Analyze your keywords to make sure they have a strong quality score as well.Make sure your advertisements are strong and align with your keywords. Quality Score is Google’s rating of the quality and relevance of both your keywords and PPC ads. If your advertisements are weak, your quality score is going to drop.Related Article: How much money you should spend on advertising.If you are running out of budget each day, your search impression share is going to drop. This is the easiest solution to solve (if you have the funds).There are numerous ways to improve the search impression share within your paid advertising campaigns on Google. You can read more about them from Google. There are other types of impression shares. This provides you with a good visualization for how many clicks you could have received.“Click share” is the clicks you’ve received on the Search Network divided by the estimated maximum number of clicks that you could have received.If your keywords aren’t aligning with your ad copy and there’s a low click through rate, this could mean that you are losing impression share because your advertisements aren’t performing well.Search Lost IS (rank): The percentage of time that your ads weren’t shown on the Search Network due to poor Ad Rank in the auction.If you’re curious how often your advertisement is populating in the top overall spot, this is a good metric to track.Search top impression share (IS) is the impressions you’ve received in the top location.I know I’m a digital marketing nerd but I think it’s so cool that you can see the exposure for each specific keyword!Ĭontinue reading as I’ll be now showing you how to increase your search impression share.ĭifferent Types of Search Impression Share You can drill into the search impression share for each individual keyword. By leveraging search impression share, I know we’re populating frequently on Google and converting well for this product. Additionally, we have a strong ROAS (return on investment) above 8 on this product. This means that Dermalogica Active Moist doesn’t have as much competition as the other products shown above. This is our Dermalogica Active Moist product. You’ll see above that there is a WooCommerce product that has a 69.35% search impression share. Google is trying to optimize this campaign for an optimal return on ad spend. Note: If you’re wondering why our search impression share is low, it’s because this campaign is on Smart Shopping so we can’t adjust our bids. Google Ads will tell you the search impression share for each specific product! This shows you how often each product is populating on Google versus the competition. You can see below “all products” there is a WooCommerce ID for each individual product. You might be wondering how to improve your search impression share. What’s the reason for this? There’s a lot of competition in the skincare space, meaning there’s a lot of competitors bidding on the same products. In our Google Shopping campaign, we have a search impression share of 17.65%. You’ll notice in the other examples below, the search impression share isn’t as high since there’s more competition. There are also competitors who bid on our brand name.įor branded campaigns, you should have a high search impression share as there aren’t as many people bidding on your branded keywords. ![]() Why did we not get a 100% search impression share? Most likely there were days where we ran out of budget. This means for every 100 impressions, DermWarehouse received 88 impressions. The ad group below is for a branded campaign, meaning we’re bidding on the keyword, “DermWarehouse.” You can see we have a search impression share of 88.55%, which is very high. You can learn more about how we grew this brand from 0 customers to over 300,000. Helps you determine whether or not you have to increase bids and budgets.Įxamples Of Search Impression Share Branded:ĭermWarehouse is our in-house eCommerce brand.Allows you to see whether your advertisements are receiving more or less exposure versus competitors.Strong indicator of the overall competition within your industry. ![]()
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